The 90’s was a time to remember, and not just for the explosion of grunge, but the birth of a new wave of technology. The 90’s is responsible for the internet’s birth, and with new technology, companies see new ways to sell their products and reach an even bigger marketing world. Once companies realized the full potential of being able to sell their materials without customers ever needing to actually set foot into their stores, the internet boomed into what we know it as now, a highly populated ecommerce market and information mega library. Advertisement online started booming as well, thanks to things like affiliate marketing.
Affiliate marketing is about the relationship between three key things: the advertiser, the publisher, and the consumer. The advertiser can be a company selling any number of things, but as an advertiser, the key information is that the advertiser is willing and ready to pay for other people to advertise and promote your business and wares. The publisher is either an individual or company that is promoting a service or product from an advertiser, in exchange for commission in the sales. The publishers are provided with some creative boundaries that the publisher uses for their website that promotes the advertiser.
The consumer is the final piece of the affiliate marketing puzzle. The consumer is the most important part of the triangle, as they are the one who actually sees the advertisement and decides whether or not the purchases the goods or services from the advertiser, by way of going through the publisher’s promoting or finding other ways to the advertiser’s merchandise.
Affiliate marketing is an effective machine, with all of the pieces working together. As the years have gone by, ecommerce has, thankfully, grown more effective and convenient to all of its users. It relies on the use of “cookies” frequently, which is technology that gathers and stores information such as login or registration information, user preferences, and contents in the virtual shopping cart. This technology makes it easier for all parties involved, but mainly the consumer, to shop and browse without needing to input their information every time that the site needs to reload. So when a user uses a website and inputs their information, the cookie remembers the info for when the user returns. This makes the consumer more at peace and less frustrated when they don’t have to always enter their info. A happy consumer is a happy publisher and a happy advertiser.